Process

House of Maitland approaches design as a process of refinement.

Each piece is developed through proportion, restraint, and repetition.

Decisions are made slowly, and only once they are necessary.

The body informs the cut.

Historically, garments divided at the waist by necessity.

It is the point of balance, movement, and transition.

That logic remains intact.

That principle becomes the foundation of every design decision that follows.

Proportion as System

House of Maitland does not design garments in isolation.

Each piece is developed within a proportional system, where balance, length, and volume are considered in relation to the body rather than to trend.

Once a proportion is resolved, it becomes a reference point.

That reference is reused, adjusted, and refined across future designs.

This allows continuity without repetition, and evolution without disruption.

Restraint

Design decisions are not added for effect.

They are removed until only what is necessary remains.

Pockets are placed for function and balance.

Seams exist to shape, not decorate.

Details repeat only when they earn their place.

Restraint is not minimalism.

It is control.

Repetition Without Uniformity

House of Maitland garments are designed to be worn differently by different bodies.

The same piece may appear sharp or relaxed, masculine or fluid, structured or casual depending on the wearer.

This is not accidental.

By repeating proportions and construction logic, garments adapt rather than impose.

The clothes do not define the wearer.
They respond to them.

From Foundation to Range

The Arden establishes the framework.

From that base, additional outerwear and tailoring pieces are developed through controlled variation in length, collar structure, and function.

The underlying logic remains unchanged.

Growth happens through refinement, not reinvention.

House of Maitland is built slowly.

Because precision takes time.